Marketing translation is where language meets persuasion — and the difference between a good translation and a great one is often the difference between a reader who moves on and a reader who engages. Italian consumers expect copy that sounds like it was written for them, not like it was translated.

What we translate

Our marketing clients come from a range of sectors — consumer goods, services, technology, professional services — and they come to us when they need their message to work in Italian. Typical marketing translation projects include:

• Website copy and landing pages — from homepages to campaign pages
• Brochures, leaflets, and printed marketing materials
• Email marketing and newsletter content
• Social media copy, blog posts, and thought-leadership articles
• Product descriptions, advertising slogans, and brand copy

Marketing translation is not literal translation

A word-for-word translation of an English marketing text into Italian will almost always fall flat — because what works in English does not necessarily work in Italian, and what motivates an English-speaking reader does not necessarily motivate an Italian one. We translate for the reader, not for the source text: we preserve the message and the intent, but we express them in Italian in a way that feels natural, persuasive, and culturally appropriate.

If you are bringing a product or brand to the Italian market, or if you want your existing marketing materials to resonate with Italian readers, we would be glad to discuss your project. We will treat your copy as if it were our own.

Conveying the right message is essential in every circumstance, all the more so when the goal is promoting the sale of goods and services. In a global economy, the right message can no longer be the outcome of a single creative process, but needs to be the result of a collaboration that has a linguist — a translator — as part of the process.

Finding the right partner for this task is not easy, as linguists need to be able to integrate their deep and wide knowledge of the source and target language in a way that does honour to the original creative process.

Investigating all aspects of a marketing message and making sure that all are transferred to the target text is precisely our job, as is making sure that the localized message has the same impact on the target audience as the original text.

Our expertise in this area is proficient in a wide variety of industries and sectors, and can flexibly adapt itself to the demands of our clients. In the 10+ years of our team-work activity as Italian translators we have provided our services to the following end clients: